Saturday, May 14, 2016

Separation Between Beer and State


Soooooo… I am not on Facebook so you have to endure this.  We have a lot of people in our country who fetishize our constitution and our founding fathers like it was a holy book and like they were holy men.  That is of course a misguided reinvention of the brilliant men who started our country.  They were rebels, they were elite, they were poor, they were rich, they came from all walks of white,  male life but the one thing they were united on was the principal of the separation between beer and state.  But now we have... this.

You know I am not a Bud drinker but it is an iconic brand.  Not just and iconic American Brand but primarily that but… but…



This just makes me so very, very sad.  I know that no publicity is bad publicity but this is just a bastardization of a brand and the fact that it is accomplished by a Brazil/Belgium run operation makes it even cheaper and dumber.  Where does pandering like this stop? I don't see them changing the name of SKOL to BRAZIL!

 

Perhaps they pay 100 Million dollar licensing fee to “The Donald” so they can really grab the media until November with, “TRUMP” and replace “E PLURBUS UNUM” with “MAKE BEER GREAT AGAIN”. 

 

Maybe InBev has plans for Stella Artois to have a black, yellow and red label and rename the beer WALLOON for some period!

 

“E PLUBUS UNUM”?  Out of many, one.  WTF? What does it have to do with Beer?  Is it a comment on the times?

 

Maybe, maybe, this would be cute to release for a week on July 4th each year. 

 

This label does so many offensive things all at once.

 

“Indivisible since 1776”.  Really.  Tell that to the South which would desperately love to rise again.

 

“From the redwood forest to the gulf stream waters this land was made for you and me”.  Woody Guthrie would have a gun in his mouth if he knew his revolutionary response to “God Bless America” was being bastardized for the sake a “Merica” beer campaign.

 

“Liberty and Justice For All”… I cannot even begin to start my rant against putting this on a beer label.  Never have we been closer to ignoring the “For All” portion and changing it to “For the Few”.

 

It just seems so wrong.  We do have a great country.  Budweiser is an iconic beer but I am only voting for politicians in the future who support the separation between beer and state.  Well, at least they have not tried to wrap their beer in the flag.


Never mind.

 

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